Help us make a difference for families across Pinellas County! With support from local businesses like yours, we’re collecting 1,000+ pounds of food for FEAST Food Pantry—providing meals to our neighbors in need.
Whether you host a donation box, volunteer, or spread the word, every bit helps.
The IMS Food Drive began in 2018 as the Reverse Advent Food Drive, inspired by our founder Ellie Soucy’s commitment to give back after her life-changing liver transplant. Instead of receiving a gift each day leading up to Christmas, Ellie’s vision was to give a gift each day, highlighting the most critical items needed by families in Pinellas County.
In 2022, we began tracking our impact, collecting 297 pounds of food and dedicating 33 volunteer hours to support families through FEAST Food Pantry. Last year, we nearly doubled our contributions with 648.4 pounds of food and 27 hours of service, thanks to the incredible efforts of partners like CrossFit ABF (our all-time leader with 254.8 pounds), Countryside Country Club, Countryside High School’s National Honor Society, Splash of Color Hair Salon, and SITE Florida & Caribbean.
This year, we’re setting a new goal: 1,000 pounds of food and 40 volunteer hours to help FEAST meet the needs of over 5,000 individuals each month. Join us in making this holiday season brighter—every pound and every hour counts!

Dec. 20, 2023: Our Volunteer Day Team
What to Do: Share our food drive on your business’s social media, website, or newsletters to encourage donations.
Why It Matters: Every post or mention amplifies the drive’s reach, inviting more people to get involved and make a difference.
What We Provide: Email to request our Social Media Kit, complete with sample posts, graphics, and hashtags for easy sharing.
What to Do: Place a donation box at your business and invite employees, customers, and visitors to drop off non-perishable food items.
Why It Matters: Hosting a box makes donating easy for your community, and it’s a simple way to support local families directly.
What We Provide: We’ll set you up with a donation box, signage, and flexible pickup options. Just focus on spreading the word!
What to Do: Join us on December 16 to sort and organize donations at FEAST Food Pantry.
Why It Matters: Your time helps ensure donations are processed quickly and reach families who need them most.
How to Sign Up: Email elizabeths@incentivems.com to register and receive volunteer details.
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